Shortly after James D Collier, Sr., began the agency bearing his name, he adopted as its motto “JUST INSURANCE”. The word ‘just’ referred to Collier’s determination to provide equal and fair treatment to his clients while providing them with the best and most cost-effective insurance coverage available.

Since opening its doors in 1911, Collier Insurance has become one of Memphis’ largest and most successful independent agencies.

Today the third generation of Colliers, operating under the same principles that guided their parents and grandparents, are preparing the agency for its second century of unmatched service to their customers, whatever their needs may be.